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عمومی::
بازار دوسویه
- institutions created through digital innovations which facilitate customer-to-customer interactions for ideation in new prod- uct/service development, those that connect customers and sellers in platform-based markets and those that leverage two-sided markets for their revenue generation - is also examined as collaboration enablers that connect a firm to its market using digital technologies In the same way, firms have to contend with search engines as both collaborators and platforms on which they com- pete with other firms in acquiring customers.
Platforms and two-sided markets a.
Platforms and two-sided markets
Two-sided markets are well-studied in traditional network markets and much of the research is readily applicable to online platforms too (see, for example, Parker & Van Alstyne, 2005).
As a result of the network effects of a two-sided market, the profits from advertising may decrease at a higher level of competition, but the content profits could still increase.
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